可樂的自我介紹

主題：可樂的自我介紹
版權(quán)所有：pizza_cola 轉(zhuǎn)貼自Tom.com　提交時間：19:02:47 07月01日




A REFRESH1NG H1STORY
歷史的回顧

　　Coca-Cola was born in Atlanta, Georgia, USA on May 8, 1886. A local pharmacist, Dr John Styth Pemberton invented the drink at his home. His partner first used the now famous trademark "Coca-Cola. " The first year, sales averaged 9 drinks per day. Each drink sold for 5 cents. Today billions of gallons are consumed each year. "Coke" for short, is sold in 155 countries around the world. To protect the trade name, "Coca-Cola, Coke," and even the "familiar shaped bottle" are registered trademarks.
　　可口可樂于1886年5月8日誕生于美國佐治亞州的亞特蘭大城市。當(dāng)?shù)氐囊晃凰巹�師約翰· 斯蒂斯·彭伯頓在自己家中發(fā)明了這種飲料。他的合伙人首先使用了現(xiàn)今聞名全球的商標(biāo)“可口可樂”。第一年飲料的平均銷售為一天9罐。每一罐售價為5美分。而今，每年銷量全球155個國家。為保護(hù)商標(biāo)名稱，“Coca-Cola, Coke”和甚至大家熟悉的形狀獨特的可樂瓶都被注冊為專利商標(biāo)。

COKE FOR THE WORLD
行銷全球的可樂

　　Promotion from the early years to present day has made Coke the world's most popular soft drink. In the early 1900's bottling plants were set up in a few countries outside the USA. Coke introduced the six-bottle carton so consumers could easily carry home the beverage. The Chicago World Fair in 1933 introduced the automatic "fountain dispenser." In 1928 Coke began a connection with the Olympics. During World War II, Coke set up bottling plants close to military camps. When the war ended, the plants remained in operation. Coca-Cola became the world's symbol of peace. Coke is now familiar world-wide.
　　從早期到目前的促銷活動使可樂成為全球最受歡迎的飲料。在本世紀(jì)初，可樂公司只在美國之外的幾個國家建立了生產(chǎn)廠家。公司先是引進(jìn)了6瓶裝紙盒，讓顧客方便容易地把飲料帶回家。又在1933年芝加哥世界博覽會上推出自動“汽水出售機”。1928年，可樂開始與奧林匹克運動會建立聯(lián)系。在第二次世界大戰(zhàn)中，可樂公司在靠近軍營的地區(qū)設(shè)立生產(chǎn)廠家。戰(zhàn)爭結(jié)束后，生產(chǎn)廠家繼續(xù)運作。可口可樂成為世界和平的標(biāo)志。如今可樂已蜚聲全球。

SLOGAN CALENDAR
歷年口號一覽

　　Creative slogans throughout the years have kept Coca-Cola "king of hill." Here are some of the slogans which have made Coca-Cola forever famous.
　　歷年充滿創(chuàng)意的口號使可口可樂一直保持霸主地位。下面就是使可口可樂經(jīng)久不衰的一些口號.

1886 Delicious and Refreshing 美味怡神

1922 Thirst knows no Season 渴不分季節(jié)

1925 It had to be good to get where it is 可樂美不勝收

1927 Around the corner from anywhere 可樂無處不在

1929 The pause that Refreshes心曠神怡的那一刻

1936 It's the Refreshing Thing to Do 令你心向神往的可樂

1944 Global High Sign 全球歡騰

1957 Sign of Good Taste 高品味的象征

1963 Things Go Better with Coke 可樂更添妙趣

1969 It's the Real Thing 真材實料

1976 Coke Adds Life可樂增添生活情趣

1979 Have a Coke and a Smile 喝可樂令你開心微笑

1982 Coke Is It! 這就是可樂

1986 Catch The Wave趕浪潮
Red, White, and You 紅白與你相輝映

1995 Always Coca-Co1a 永遠(yuǎn)的可口可樂

COKE THE LEADER
領(lǐng)導(dǎo)潮流的可樂

　　Coca-Cola has been the world leader in every department of the soft drink industry. They were the first to put their drink in bottles. Coke was also the fir

st to use aluminium cans. After years of research Coke introduced plastic bottles for their product. Coca-Cola introduced the first low calorie soft drink, "TAB." In l982, Coca-Cola made history with the introduction of "DIET coke." Coca-cola pioneered the fruit-flavored Colas with "CHERRY COKE."
　　可口可樂一直是世界軟飲料工業(yè)每一部門的先驅(qū)者。他們創(chuàng)先把飲料注入瓶子中。率先使用鋁罐。多年研究后可樂公司又推出塑料包裝的產(chǎn)品�？煽诳蓸肥紫韧斗帕说蜔崃康娘嬃稀癟AB”。1982年可口可樂又開歷史先河，推出“減肥可樂”。還最新嘗試把果味加入可樂中，推出“櫻桃可樂”。

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